Some artists are in the music business, while others do it for fun. Those who are in the music industry do not know what music business entails, so they end up releasing huge singles while overlooking the point of promotion and branding. We have seen many talented artists not making enough money or reaching a huge fan base that they deserve.
A successful and most prolific artist must apprehend that music must be marketed after it has been released from the studio. Just like any other business, you must promote your music to get more people listening to or watching your piece of art. There are countless means of promoting your music as an artist now that the technology has tremendously improved. Here are the best ways musicians can promote their music to grow their fan base and generate more income.
Most artists are relying on the internet only when promoting their music. The Internet is the cheapest and relatively effective way of promoting your art but try to spice up the promotion with gigging. Fans need to connect with the artist in person.
Therefore, try to attend gigs with your merchandise and mixtapes for your fans and other links that you may make while gigging. Through this, you can make more money, and you will be sure that your piece of art is being consumed. It is more effective than online marketing, but it requires you to be more aggressive and creative.
Newer Upload Services
Try also to upload your music to newer services that do not have too much competition. At least most artists have distribution accounts on the popular sites like iTunes, Audiomack, Spotify and SoundCloud among others.
Since music catalogs have becomes so many, it is advisable for new artists to try new services since it can be a hard time standing out in the sites as mentioned above. However, it is essential to scrutinize the sites before uploading your music.
Websites and Blogs
Owning your site should always be one of your top priorities before kicking off your music career. A decent and professional site offers your audience an online place where they can easily access your music and other products.
Also, it is good to take advantage of blogging since it has more influence in the showbiz. You can approach famous bloggers within your locality to share your story and whatever you are up to so that your fans can read more about you.
This also allows the fans to have a desire to want to know more about you. The more they search about you, the more they will come across your music, and this will be an effective way of promoting your music. However, creating public stunts may either work positively or negatively on your career. So make sure you are aware of the step you want to take and its outcomes.
Social media is the most effective and cheapest way of promoting your music. So make sure you have a Facebook fan page, Instagram account, and Twitter and Snapchat accounts. Social media platforms have many users, and this is the easiest way to sell your music to many places within few seconds. Make sure you are consistent in updating your fans. Also, ensure you engage your followers by replying where necessary and giving them prizes when they share your music or master the lyrics.
Amplification includes supplying your music to online radios, streaming platforms like tidal and apple music and YouTube. Actually, YouTube is used by many people around the world. So using this platform will market your videos and also earn you royalties from the views you get on each video on your channel.…